Care expertise is yours
Because hair radiates only when it is healthy, you need preventive and protective technologies to take care of your hair in full confidence.
We have developed Ultimate Experience White Line
Brush Activ' Ultimate Care
Volume & Style meets care
Scalp Care Dryer
Now, care starts from the roots
Rowenta Ultimate Experience White Line takes care of your hair all along your drying and styling sessions, preventing any hair damages from roots to tips and offering long-lasting protection.
Brosse Activ’ Ultimate Care
*Clinically proven, % average vs. hair left dry naturally.
Reinventing curling with care, with Air Care Curler. Its Fresh Flow Technology reduces exposure to heat, while fixing the curl result. Hair is 29% healthier**. From now on, you can enjoy glamorous waves and curls safely.
**vs. natural hair, independent laboratory test. France 2020
Care starts from the roots with Scalp Care Dryer. Its Active Scalp Revitalizer gently massages your scalp to activate blood circulation and boost oxygenation. Hair is x2 healthier***. Combined with Ionic Booster technology, hair is also smooth and shiny.
***vs regular dryer, independent laboratory test, 22 persons, Poland 2020
Ultimate Experience White Line Caring Technologies are approved by an external laboratory. You don’t have to worry about your hair anymore. We care for you.
*Scientifically or Clinically proven according to product
It's a designed and convenient curler, so quick and easy to use. It doesn't damage your hair. Curls are so nice and well defined. I love it.
